A pandemic. months of lockdowns. Solitude and idleness. What good can come out of it? None. Except a new phenomenon emerging in the city; people indulging themselves in new hobbies and breaking out of the ordinary. As the ultimate partner in crime of the urban creative class, SEAT Arona had to play a role in all this. So, we created a campaign telling the story of a woman getting carried away with her newly discovered passion; urban gardening. But hers is a quite personal relationship with gardening, and it manifests itself in its unique, magical way.